BODYFACTORY | Lifestyle Brand
Role: Lead Designer
Responsibilities: Branding · Packaging · Label Design · Retail Visuals · Social Media · 3D Mockups · Marketing Assets · Concept Development · Print Design
DISNEY CONSUMER PRODUCTS LICENSING
I designed packaging and promotional assets for Disney Consumer Products, developing 3D mockups and style guides for properties like Mickey and Toy Story, while maintaining brand consistency across 50+ licensees worldwide.
AMBEREN Supplements, a national women’s health brand
This was a full-time position. 10 years of branding development, from the company's inception through its successful sale in 2020 for over $110 million. My responsibilities included graphic design, branding, concept development, creation of marketing assets, national retail and e-commerce online visual support, 3D mockups, team collaboration and brainstorming, managing cross-functional teams, social media management, photoshoot direction, agency partnerships, coordination of female model auditions, oversight of print production, press check, and more.
SUBJEKT - Headphone & Earphones
Role: Lead Designer
Responsibilities: Branding · Graphic Design · Packaging · Concept & Product Development · 3D Mockups · Art Direction · E-Commerce Visuals · Print Production · Trade Show Materials
ONSEN Natural Skincare
Role: Lead Brand & Packaging Designer.
Responsibilities: Graphic design and visual identity, Branding and creative direction, Packaging design and structure development, Retail and e-commerce visual assets, Product and concept development, 3D mockups and visualization, Oversight of print production and press checks, Collaboration with overseas manufacturers, Cross-functional teamwork with marketing and product development
SURA- Royal Honey
Designed a luxury honey brand as part of a contest, including concept development, logo design, product design, packaging and labels, website, and print materials.
FOLKS - A Coffee Brand
Designed a coffee brand as part of a contest, including concept development, logo design, product design, packaging and labels..
THE SUPER SUSTAINABLES - A Musical Book
Passion Projects: Co-author and Creative Director for the development of this musical book. My role included branding, character development, book design, video editing, materials for trade shows and exhibitions, songwriting, collaboration with various industry professionals, managing cross-functional teams, and more.
THE BONE - Dog Product Development
Passion Projects: Developed a dog product including branding, product development, logo design, animated video creation, collaboration with industry professionals, and management of cross-functional teams.